Why 360 degree feedback works

Organisational Development, Personal Development - Comments (1) - Published on September 5 2012

One of the most valuable attributes a leader or anyone in a management role can have is self awareness.  With a deep and accurate understanding of yourself;  your strengths, weaknesses, habits and preferences, you have the basis for becoming a great leader.  Not only can you make the most of your strengths and address your failings, but you can also build a team around you that fills the gaps in your own skill set.  For instance, I am aware of my tendency to get excited about new projects and my desire to get going as soon as the idea finds general support.   I tend to overlook the detail at this stage and can overlook potential risks.  As a Chief Executive I made sure that my top team included someone I trusted to always consider the detail and to keep my enthusiasm in check if necessary.

But self knowledge can be difficult to acquire – we are often blind to our own personality traits and don’t see what others see in us only too clearly.  That’s why it is important to get feedback from people you work with in a carefully managed and anonymous way.  I use 360 degree feedback quite regularly with senior managers and teams and I have seen how the results can change behaviour and improve performance.   The feedback gives you better self knowledge and shows you how you are perceived by others.   Such rich information not only forms a great basis for self development but also provides a tool for measuring improvement (by repeating the same feedback exercise in, say, 6-12 months time).

360 degree feedback involves the identification of a group of people who you work with whose opinions you value and trust.  Normally the number of people chosen will be between 6-12.  The selected group should include a good cross section of work contacts (for instance a mix of peers, managers, juniors, external clients, board members etc).   Ideally you should avoid choosing only the people you like or who you know like you, but you should be confident that the feedback you receive will be constructive and helpful.

The feedback questionnaire can be designed to give general feedback on a number of management issues.  Alternatively it can be specific, focused on giving some in depth feedback on an issue where the aim is to build new skills (e.g. effective communication).  An independent expert should develop the questionnaire ensuring the questions are valid, clear and fair.  All questionnaires are completed anonymously and returned for analysis by the independent expert who then presents the results to the people concerned in a professional  and constructive way.  Of course, the results might be surprising or even upsetting and so this stage must be handled sensitively.  However, it is often the case that people recognise the need for improvement when presented with the evidence.  They are also pleasantly surprised at positive feedback which they hadn’t expected.

There are a range of costly and sophisticated business tools used to help improve self knowledge and our understanding of the people we work with.   I prefer 360 degree feedback above all of these.  It’s simple, relevant and cost effective.  Most importantly, it works.

One Response to “Why 360 degree feedback works”

1. Jeanne Thompson says:

   September 20, 2012 at 1:36 pm

   A survey is a vital tool for any type of business. It helps recognize areas that requires some fine tuning. The results can be utilized to draw up some specific steps to be able to constantly enhance the company’s overall performance.