No-Nonsense Networking:
Six Steps to Raising Your Profile

A free eBook by Jeanette Purcell

Through thirty years of experience in business and academia and countless conversations with great networkers, I have observed that surprisingly few people network effectively. Yet good networking skills are essential if you want to get on in business and have a fulfilling career.

This is why I wrote this book. 22 pages full of practical tips and ideas on how to build long-lasting successful business relationships. It is for anyone who wants to grow their business, extend their business networks or raise their profile within their profession or working environment. If you are looking for a job or preparing for promotion, this book is also for you.

In No-Nonsense Networking, I take you through a practical approach to building a successful network in six easy steps:

1. Developing the right attitude.

You need to approach networking in a positive frame of mind. We debunk some of the myths about networking and deal with the common issues that hold people back from being enthusiastic and confident networkers.

2. Preparing your pitch.

With the right attitude and a clear idea of what you want to achieve from your networking you are ready to write your ‘pitch’. We look at how to tell your story and present your skills in a concise, positive and memorable way.

3. Managing your existing networks.

It’s not only about making new connections but also about managing your existing contacts. How well are you managing and tapping into your existing networks?

4. Preparing to network.

Successful face-to-face networking begins with thorough preparation. We will cover the preparation required for every networking situation.

5. Networking events.

From social gatherings to business meetings we look at how to manage networking situations, make the right connections and get results.

6. Building and maintaining the relationship.

Truly successful networks require maintenance. We consider the follow up required to convert a new connection into a productive business relationship and how to sustain and grow your networks over the long term.

Each step is explained in comprehensive detail, with achievable exercises at the end of every section. After reading this book, you will be better equipped to network confidently, successfully and intelligently.

Download for free

You can download this eBook for free from any of the following sources (click on the icons to open in a new window).

Download for free from Amazon Kindle Store, iBooks or as a PDF

About the author

Jeanette Purcell is the founder and Managing Director of Jeanette Purcell Associates, specialists in leadership development and change management. She is a leadership specialist, providing coaching, lecturing and consultancy services in all aspects of leadership development and organisational change. Her focus is on giving leaders and their organisations practical solutions that have a measurable impact on performance.

Jeanette is a Visiting Lecturer at Cass Business School and has over 30 years practical experience in management and business leadership. Until establishing her own business, Jeanette was Chief Executive of the Association of MBAs (AMBA), the global accreditation agency and network for MBA students and graduates. In this role she succeeded in raising the profile of the MBA as the premier qualification for business leaders and developed a range of services and support for MBA graduates throughout the world.

Jeanette is an accomplished international public speaker. She presents and writes on issues relating to leadership, business development and business education and has been instrumental in the delivery of Cass Leadership programmes in Dubai. Current corporate clients include Pfizer International where Jeanette delivers ‘networking skills’ training to high potential female managers.

In 2013 Jeanette founded the Brain Exchange, an exclusive forum for business professionals to exchange advice, knowledge and support in a confidential and professional environment. The Brain Exchange meets monthly in London and is achieving growing recognition as a high quality business network.

24-10-14 - Comments (0)

Specialists in leadership and responsible management

JPA’s consultancy services are based on our experience and understanding of people, their development and their relationships in business, particularly during periods of significant change.

Our approach is based on the philosophy that effective human performance in business (including effective leadership) is achieved by a holistic approach to learning which combines knowledge, experience and skills. The opportunities for working on all three together are so often missed, each one being treated in isolation.

At JPA we look at integrated growth: using skills and experience, for example, to develop knowledge in a specific area. Our philosophy is to develop a more strategic approach to organisational development, focusing on initiatives that draw together and utilise all the components of the person, situation and company in order to really make a difference.

We believe it has proven not only to be a more effective, accelerated approach to staff development but also one that has greater equity for the long term.

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